THE OPPORTUNITY
A $60+ Billion Opportunity Powered by Love.
The pet industry is booming. People care deeply about their pets and are looking for better ways to connect, share, and belong — together with their pets.
$60B+
U.S. Pet Industry Market Size (2024)
Source: APPA
97M+
U.S. Pet Owners (66% of Households)
Source: APPA
80%+
Pet Owners Use Social Media
Source: Forbes Advisor
70%
Say Their Pet Is Family (Not 'Just a Pet')
Source: American Humane